Fast food brands are known for their consistency, but amid growing competition and changing demographics, brands are using new flavours and limited-time offers to mix up their menus and reel in new customers. We visit the A&W test kitchen where the company hopes to invent the next McRib or Pumpkin Spice Latte.
source https://www.cbc.ca/news/business/a-w-test-kitchen-fast-food-wars-1.7151343?cmp=rss
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