Monday, January 25, 2021

Big advertisers balk at big Super Bowl spending amid COVID-19 gloom

Budweiser horse

For the first time since 1983, when Anheuser-Busch used all of its ad time to introduce a beer called Bud Light, the beer giant isn't advertising its iconic Budweiser brand during the Super Bowl. Instead, it's donating the money it would have spent on the ad to coronavirus vaccination awareness efforts.



source https://www.cbc.ca/news/business/super-bowl-ads-covid-1.5886607?cmp=rss

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