Monday, December 28, 2020

Mixing reality and fantasy, virtual influencers thrive amid the pandemic

Shudu

Virtual influencers can appear cartoonishly fake or strikingly true to life, but always engaging to their audience. For advertisers, it’s proven a tantalizing combination. And amid a pandemic, virtual influencers have been increasingly hard to cast aside as a fad.



source https://www.cbc.ca/news/technology/virtual-influencers-thrive-amid-pandemic-1.5845775?cmp=rss

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