Companies are boycotting Facebook. But who does it hurt more?

Despite taking a hit on the market, Facebook is unlikely to suffer significant damage from the growing ad boycott over its policies on hate speech, say some marketing experts. And some companies could be hurting themselves more by limiting their exposure on the social media giant.

source https://www.cbc.ca/news/business/facebook-boycott-ads-1.5631696?cmp=rss